Hailed as the new vanguard of indie rock following the breakout success of 2016's Puberty 2, Mitski returns with Be The Cowboy. Mitski's carefully crafted songs have often been portrayed as emotionally raw, overflowing confessionals from a fevered chosen girl, but in her fifth album, Mitski introduces a persona who has been teased before but never so fully present until now-a woman in control. "For this new record, I experimented in narrative and fiction," comments Mitski. Though she hesitates to go so far as to say she created full-on characters, she reveals she had in mind "a very controlled icy repressed woman who is starting to unravel. Because women have so little power and showing emotion is seen as weakness, this 'character' clings to any amount of control she can get. Still, there is something very primordial in her that is trying to find a way to get out." In Be The Cowboy, Mitski delves into the loneliness of being a symbol and the loneliness of being someone, how it can feel so much like being no one. Lead single "Geyser" introduces us to a woman who can't hold it all in any more. She's about to burst and unleash a torrent of desire and passion that has been building up inside. While recording the album with her long-time producer Patrick Hyland, the pair kept returning to "the image of someone alone on a stage, singing solo with a single spotlight trained on them in an otherwise dark room. For most of the tracks, we didn't layer the vocals with doubles or harmonies, to achieve that campy 'person singing alone on stage' atmosphere."